The executive vice president of the JLL Hotels and Hospitality Group based in San Jose, California, Daniel (Dan) Fenton possesses more than two decades of experience in the hospitality and tourism industry. Dan Fenton maintains a commitment to sustainability and joins other industry professionals in implementing sustainability initiatives to reduce the environmental impact of hotels and tourism.
While tourism provides a significant boost to local economies, it can also produce a detrimental effect on the environment and a strain on local resources. Hotels and other infrastructure that accommodate the needs of tourists disturb wildlife and natural ecosystems.
Statistics from the US Green Building Council show that the global hotel sector produces approximately 1 percent of global emissions. The hotel industry’s annual footprint amounts to $4 billion in energy, 1.2 trillion gallons of water, and millions of tons of waste.
As sustainability becomes more mainstream, it is gaining traction in the hotel industry, due in part to an increased focus on the environment and social responsibility in the corporate world. Corporate peer pressure influences large chains to make changes in their policies and adopt sustainable practices that reduce their environmental footprints. The combination of climate change and extreme weather events can affect the attractiveness of tourism destinations and damage both natural settings and the hospitality industry.