JLL Consults for Proposed Jacksonville Convention Center


Jones Lang LaSalle pic
Jones Lang LaSalle

Daniel “Dan” Fenton brings more than two decades of experience in the hospitality and tourism industry to his position as executive vice president of JLL Hotel & Hospitality Group in San Jose, California. Under the direction of Dan Fenton, JLL provides strategic planning and advisory services to convention centers and destination marketing organizations in San Jose and beyond. The company’s recent projects include a convention center study conducted in June 2017 for a proposal in the downtown riverfront area of Jacksonville, Florida.

The city’s Downtown Investment Authority (DIA) is requesting proposals for the construction of the convention center, which will replace the City Hall Annex, County Courthouse and parking lot site on East Bay Street. Plans include a 350-room full-service hotel, public convention space, and parking garage. The public convention space will feature at least 45 breakout rooms, a 200,000-square-foot exhibit hall, and a minimum 40,000-square-foot ballroom. In addition, the plans propose food and beverage services.

The DIA previously hired JLL to complete a convention center study, which estimated the exhibit hall will cost between $250 million and $430 million, and parking spaces will cost between $34 million and $52 million. The study also outlined financing models such as increases in hotel taxes, entertainment and ticketing fees, and general obligation bonds. Additionally, the report identified the City Hall Annex as the property site.


Mixed Use Developments and Urbanization

Jones Lang LaSalle  pic
Jones Lang LaSalle

Longtime hospitality and tourism expert Daniel (Dan) Fenton previously headed Team San Jose and the San Jose Convention Center. Currently, Dan Fenton serves as an executive vice president with Jones Lang LaSalle (JLL), helping investors, property owners, and contractors worldwide in the hotel and hospitality arena make the most of their holdings. He also brings a wealth of expertise when it comes to mixed use developments in an urban setting.

Defined as relatively small properties that combine commercial, residential, industrial, and/or cultural usage, mixed-use developments offer a number of benefits for communities. Mixed-use development allows for much greater flexibility than with traditional development, ensuring that property usage in a community is put to the best use at all times. Mixed-use development also enables communities to achieve considerable development in a compact area. This is ideal for communities with limitations on outward expansion or communities attempting to preserve outlying rural areas. Because mixed-use developments incorporate many diverse elements in a small space, communities experience less traffic and pollution by a decrease in the need for cars. By decreasing the distance people must cover between home, work, and recreation, mixed-use communities encourage a pedestrian-friendly lifestyle. Mixed-use communities also create a sense of community and belonging, which can have wide-reaching social and cultural benefits.