American Society of Association Executives Annual Meeting and Expo

American Society of Association Executives pic
American Society of Association Executives
Image: annual.asaecenter.org

An executive in the destination marketing field, Daniel Fenton of San Jose, California, has taken on the position of executive vice president of the JLL (Jones Lang LaSalle) Hotel & Hospitality Group in San Jose. Active in his professional community, Danel “Dan” Fenton remains affiliated with numerous professional organizations, including the American Society of Association Executives (ASAE), which recently held its annual meeting in Toronto, Ontario.

The 2017 ASAE Annual Meeting and Exposition took place at the Metro Toronto Convention Centre. This year’s event featured a number of content leaders, including opening keynote speaker Nilofer Merchant, a fellow at the Martin Prosperity Institute. Merchant shared her experiences doing business with Silicon Valley start-ups and major Fortune 500 companies, including Apple, where she worked with Steve Jobs.

Attendees also heard from Luvvie Ajayi, executive director of the Red Pump Project, and Chris Bailey, an expert in productivity who has received acclaim from media outlets such as Lifehacker and The New York Times. Attendees at the annual meeting also had the opportunity to sign up for coaching through Association CareerHQ, a provider of career resources for management professionals.

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Strategies of Successful Destination Marketing Professionals

 

Destination Marketing pic
Destination Marketing
Image: us.jll.com

A leader in the destination marketing industry, Daniel (Dan) Fenton is a former CEO of Team San Jose, where he led the San Jose Convention and Visitors Bureau. He has since taken on the role of executive vice president of the Jones Lang LaSalle (JLL) Hotel and Hospitality Group. Dan Fenton recently shared his thoughts about how the tourism and hospitality industry is evolving and what those who are successful have done to stand out.

One of the factors that has led to the success in the hospitality and tourism industry is ongoing destination master planning. This entails engaging in continual advocacy and searching for ways to improve the experience of visitors. The same must occur for the delegate experience for event and convention professionals.

Successful destination marketing professionals never stop searching for the next opportunity to capitalize on within a given destination. They consider how each opportunity will enhance the visitor’s experience and then plan how to advocate for it and how to fund it. This is critical because destination marketers are competing for discretionary dollars with the entertainment industry.

Another major factor is relevant marketing tailored to the target audience. With technology having evolved exponentially over the last few years, destination marketing planners have more tools at their disposal than ever before. Successful marketing campaigns determine how to reach the target audience with a truly compelling message that brings individuals from that audience to the destination.

Sustainable Tourism: No Longer an Oxymoron?

Destination Marketing Association International pic
Destination Marketing Association International
Image: destinationmarketing.org

An experienced executive in the tourism and hospitality industry, Daniel “Dan” Fenton serves as the executive vice president for the JLL Hotel & Hospitality Group in San Jose. Dan Fenton participates in a wide range of professional and civic organizations in the San Jose area, including DMAI (Destination Marketing Association International) and Artsopolis. Mr. Fenton’s interests include the recent trend of green thinking in the hotel and tourism field.

Modern hotels have many pressing reasons for making a quick transition into creative, sustainable hospitality and tourism. Tourists have received criticism in the past for the ways they have strained local resources and failed to consider the ecological consequences of their trips, but today’s tourists are increasingly eco-conscious.

Perceptive hotel management teams have learned that people now expect evidence of legitimate, tangible commitments to sustainability from corporate entities. People are no longer satisfied by standard, token appeals to eco-friendly methods; industry leaders must now find ways to present their commitments to the preservation of the environment in creative fashions. These new pressures present a unique challenge to the industry, but they also provide new opportunities for innovators to rise above their competition.

Five Tips for Enhancing the Guest Experience