Daniel “Dan” Fenton serves as executive vice president with Jones Lang LaSalle (JLL) Hotel & Hospitality Group in San Jose, California. He provides advisory services and strategic planning to organizations that manage convention center spaces or have a vested interest in bolstering their local tourism industries. Dan Fenton also keeps abreast of current trends that have the potential to affect the tourism and convention sectors.
Due to the onset of the digital age, the convention center industry is increasingly focused on integrating technology. Experts say that people who attend meetings at major convention centers are expecting more varied and interactive experiences. In order to boost engagement, convention centers are adding more interactive displays and exhibits.
Through the addition of technology such as virtual reality and large high-definition screens in hallways and other spaces outside of ballrooms and meeting rooms, facilities aim to provide guests with an immersive experience. New technologies can enable attendees to interact with each other and pose questions to conference speakers.
In addition, convention centers are seeking to providing more advanced WiFi infrastructure, as people increasingly expect to stay connected wherever they go.