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Meet AC Nonprofit Created to Boost Atlantic City Convention Sales

Casino Reinvestment Development Authority pic
Casino Reinvestment Development Authority
Image: njcrda.com

Formerly the chief executive officer of Team San Jose, in San Jose, California, Daniel “Dan” Fenton now holds the title of executive vice president of the Hotels & Hospitality Group at Jones Lang Lasalle (JLL). In 2014, while an associate principal with Strategic Advisory Group, Dan Fenton consulted with the Casino Reinvestment Development Authority (CRDA) on activities related to a merger with the Atlantic City Convention & Visitors Authority required by Tourism District legislation passed in 2011.

A core focus was on engineering the “merging back out” of convention sales activities from the CRDA and into the nonprofit Meet AC entity. This required a partnership agreement and was seen as a way of moving beyond stringent state regulations that necessitated advanced travel approval and restricted sales compensation packages from being competitive with the industry. It was also seen as a pathway toward boosting Atlantic City’s convention sales, which had declined by 15 percent from 2010 to 2013.

Mr. Fenton spoke of the Meet AC arrangement as one that followed a well-defined path, as virtually all convention sales organizations are configured as nonprofit entities.

Destination Marketing Association International – Annual Convention

Destination Marketing Association International pic
Destination Marketing Association International
Image: destinationmarketing.org

Daniel (Dan) Fenton leverages more than 15 years of executive experience in San Jose, California, where he has previously served in a number of positions. Throughout his career in San Jose, Dan Fenton participated in numerous professional organizations, including Destination Marketing Association International.

Destination Marketing Association International (DMAI) is the trade association serving destination marketing organizations (DMOs), which are also known as tourism boards or convention and visitors bureaus (CVBs). DMAI holds several educational meetings throughout the year, including the Annual Convention, which will take place in Montreal, Quebec, from July 11 through July 14, 2017, and will coincide with the 375th anniversary of Montreal.

The DMAI Annual Convention is the premier event for professionals in the destination marketing and management fields and offers attendees the opportunity to network with their peers and learn from leading thinkers both inside and outside the destination marketing industry.
DMAI hopes to build on the success of the 2016 Annual Convention, which brought together more than 1,500 participants in Minneapolis.