Sustainable Tourism: No Longer an Oxymoron?

Destination Marketing Association International pic
Destination Marketing Association International

An experienced executive in the tourism and hospitality industry, Daniel “Dan” Fenton serves as the executive vice president for the JLL Hotel & Hospitality Group in San Jose. Dan Fenton participates in a wide range of professional and civic organizations in the San Jose area, including DMAI (Destination Marketing Association International) and Artsopolis. Mr. Fenton’s interests include the recent trend of green thinking in the hotel and tourism field.

Modern hotels have many pressing reasons for making a quick transition into creative, sustainable hospitality and tourism. Tourists have received criticism in the past for the ways they have strained local resources and failed to consider the ecological consequences of their trips, but today’s tourists are increasingly eco-conscious.

Perceptive hotel management teams have learned that people now expect evidence of legitimate, tangible commitments to sustainability from corporate entities. People are no longer satisfied by standard, token appeals to eco-friendly methods; industry leaders must now find ways to present their commitments to the preservation of the environment in creative fashions. These new pressures present a unique challenge to the industry, but they also provide new opportunities for innovators to rise above their competition.

Five Tips for Enhancing the Guest Experience


Green Practices for Hotels


Green Practices pic
Green Practices

An executive experienced in destination marketing and event planning, Daniel (Dan) Fenton is the former chief executive officer of Team San Jose in California. Dan Fenton holds a bachelor’s degree in hotel/motel administration and management from Cornell University and maintains an interest in environmental practices for hotels.

With tourism growing around the world, implementing sustainable practices is becoming more important for hotels in order to contain costs and reduce their impact on the environment. Here are a few green practices for hotels to consider:

Create an environmental committee. By forming an environmental committee, hotels will have a team responsible for creating plans for managing water, energy, and waste.

Limit newspaper distribution. Rather than delivering newspapers to each room, hotels can eliminate paper waste and cut costs by delivering papers only to guests who request them.

Reduce water usage. To cut costs on water, hotels can purchase water-saving devices, such as low-flush toilets, self-closing taps, and water flow sensors and regulators. Hotels can also avoid high-pressure hoses for cleaning and wash towels and linens only when guests request this service.

Mixed Use Developments and Urbanization

Jones Lang LaSalle  pic
Jones Lang LaSalle

Longtime hospitality and tourism expert Daniel (Dan) Fenton previously headed Team San Jose and the San Jose Convention Center. Currently, Dan Fenton serves as an executive vice president with Jones Lang LaSalle (JLL), helping investors, property owners, and contractors worldwide in the hotel and hospitality arena make the most of their holdings. He also brings a wealth of expertise when it comes to mixed use developments in an urban setting.

Defined as relatively small properties that combine commercial, residential, industrial, and/or cultural usage, mixed-use developments offer a number of benefits for communities. Mixed-use development allows for much greater flexibility than with traditional development, ensuring that property usage in a community is put to the best use at all times. Mixed-use development also enables communities to achieve considerable development in a compact area. This is ideal for communities with limitations on outward expansion or communities attempting to preserve outlying rural areas. Because mixed-use developments incorporate many diverse elements in a small space, communities experience less traffic and pollution by a decrease in the need for cars. By decreasing the distance people must cover between home, work, and recreation, mixed-use communities encourage a pedestrian-friendly lifestyle. Mixed-use communities also create a sense of community and belonging, which can have wide-reaching social and cultural benefits.