Meet AC Nonprofit Created to Boost Atlantic City Convention Sales

Casino Reinvestment Development Authority pic
Casino Reinvestment Development Authority
Image: njcrda.com

Formerly the chief executive officer of Team San Jose, in San Jose, California, Daniel “Dan” Fenton now holds the title of executive vice president of the Hotels & Hospitality Group at Jones Lang Lasalle (JLL). In 2014, while an associate principal with Strategic Advisory Group, Dan Fenton consulted with the Casino Reinvestment Development Authority (CRDA) on activities related to a merger with the Atlantic City Convention & Visitors Authority required by Tourism District legislation passed in 2011.

A core focus was on engineering the “merging back out” of convention sales activities from the CRDA and into the nonprofit Meet AC entity. This required a partnership agreement and was seen as a way of moving beyond stringent state regulations that necessitated advanced travel approval and restricted sales compensation packages from being competitive with the industry. It was also seen as a pathway toward boosting Atlantic City’s convention sales, which had declined by 15 percent from 2010 to 2013.

Mr. Fenton spoke of the Meet AC arrangement as one that followed a well-defined path, as virtually all convention sales organizations are configured as nonprofit entities.

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